A fast fashion e-commerce platform by Landmark Group.
*PLAY STORE APP STORE WEBSITE*
Styli is a new e-commerce fashion destination in Dubai, Saudi Arabia, and Kuwait that provides hundreds of new/trendy clothing, lingerie, bags, and accessories every day to give the best for the users.
May 2019 - Oct 2021
Miro, Sketch, Zeplin, and Marvel.
Leading the design process from research to delivery tell released the brand on Oct 27, 2019, then participated in improving the app with other UX Designer.
Build the app & website of Styli from scratch in 6 months and then enhance them according to user feedback.
I joined the Landmark group on May 5, 2019, and they assigned me to build a new brand (Styli) from scratch with the main target to release the brand in 6 months, So my responsibilities were:
1- User research to understand the pain points and user needs.
2- Understand business goals and vision.
3- Design the first cut app for the brand to exist in the market.
4- Collaborate with copywriters to provide better copies in English and Arabic.
5- Design prototypes to get feedback from businesses and users.
6- Hand over to developers and do design audit after implementation.